This is a small selection of mail newsletter I design weekly for the fashion company EGO_IST and its over 11,000 subscribers. First and foremost, a good newsletter needs good content that capture the attention and meets the expectations of the reader. For me the most important aspect of a newsletter is that it’s visually appealing and engaging. The Newsletter is the weekly perfect blend between balanced, organized and clear or playful, unique and surprising layouts. Three basic elements are always the same: the layout width, the header and the footer. The central focus lies on eye-catching images of products and fashion-looks, brilliant pops of colors, simple fonts and sometimes to be creative and have fun with GIF animations.

Photography: Maria Gießmann

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